Last Updated: 28 April 2020.

To view a summary of the previous Privacy Notice please click here.

We know that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This Privacy Notice describes how we collect and process your personal information through Alpha Hygiene Europe websites, devices, products, services, online and physical stores, and applications that reference this Privacy Notice (together "Alpha Hygiene Europe Services").

Controllers of Personal Information.

EU-US and Swiss-US Privacy Shield

What Personal Information About Customers Does Alpha Hygiene Europe Europe Collect?

For What Purposes Does Alpha Hygiene Europe Europe Process Your Personal Information?

What About Cookies?

Does Alpha Hygiene Europe Europe Share Your Personal Information?

How Secure Is Information About Me?

What About Third-Party Advertisers and Links to Other Websites?

What Information Can I Access?

What Choices Do I Have?

Are Children Allowed to Use Alpha Hygiene Europe Services?

How Long Do We Keep Your Personal Information?

Contacts, Notices and Revisions

Related Practices & Information

Controllers of Personal Information

Alpha Chemicals (Ireland) Ltd., Alpha Hygiene EU, Alpha Hygiene Europe Services, all three at 27 Pembroke Street Upper Dublin 2 Ireland and Alpha Hygiene UK of 153 City Road, London, EC1V 2NK, United Kingdom (together "Alpha Hygiene Europe") are data controllers of personal information collected and processed through Alpha Hygiene Europe Services. Details can be found here.

What Personal Information About Customers Does Alpha Hygiene Europe Europe Collect?

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of information we gather:

Information You Give Us: we receive and store any information you provide in relation to Alpha Hygiene Europe Services. Click here to see examples of what we collect. You can choose not to provide certain information but then you might not be able to take advantage of many of our Alpha Hygiene Europe Services.

Automatic Information: we automatically receive and store certain types of information when you use Alpha Hygiene Europe Services, such as information about your use, including your interaction with content and services available through Alpha Hygiene Europe Services. Like many websites, we use cookies and other unique identifiers and we obtain certain types of information when your web browser or device accesses Alpha Hygiene Europe Services and other content served by or on behalf of Alpha Hygiene Europe Europe on other websites. Click here to see examples of what we collect.

Information From Other Sources: we might receive information about you from other sources. Click here to see examples of the information we receive.

For What Purposes Does Alpha Hygiene Europe Europe Process Your Personal Information?

We process your personal information to operate, provide, and improve the Alpha Hygiene Europe Services that we offer our customers. These purposes include:

Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

Provide, troubleshoot, and improve Alpha Hygiene Europe Services. We use your personal information to provide functionality, analyse performance, fix errors, and improve usability and effectiveness of the Alpha Hygiene Europe Services.

Recommendations and personalisation. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalise your experience with Alpha Hygiene Europe Services.

Provide voice services. When you use our voice services, we process your voice input and other personal information to respond to your requests, provide the requested service to you, and improve Alpha Hygiene Europe Services. For more information about Alexa voice services click here

Comply with legal obligations. In certain cases, we have a legal obligation to collect and process your personal information. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.

Communicate with you. We use your personal information to communicate with you in relation to Alpha Hygiene Europe Services via different channels (e.g., by phone, email, chat).

Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. To learn more, please read our Interest-Based Ads notice.

Fraud Prevention and Credit Risks. We process personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Alpha Hygiene Europe Europe, and others. We may also use scoring methods to assess and manage credit risks.

Purposes for which we seek your consent. We may also ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop processing of your data for that purpose.

What About Cookies?

To enable our systems to recognise your browser or device and to provide Alpha Hygiene Europe Services to you, we use cookies. For more information about cookies and how we use them, please read our Cookies Notice.

Does Alpha Hygiene Europe Share Your Personal Information?

Information about our customers is an important part of our business and we are not in the business of selling our customers' personal information to others. Alpha Hygiene Europe shares customers' information only as described below and with Alpha Hygiene.com, and the subsidiaries that Alpha Hygiene Europe controls that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

Transactions involving Third Parties: We make available to you services, products, applications, or skills provided by third parties for use on or through Alpha Hygiene Europe Services. We also offer services or sell product lines jointly with third-party businesses, such as co-branded products. You can tell when a third party is involved in your transactions and we share customer information related to those transactions with that third party.

Third Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Notice and as permitted by applicable data protection laws.

Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Alpha Hygiene Europe, or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

Protection of Alpha Hygiene Europe and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property or safety of Alpha Hygiene Europe, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties and you will have an opportunity to choose not to share the information.

Transfers out of the European Economic Area. Whenever we transfer personal information to countries outside of the European Economic Area in the course of sharing information as set out above, we will ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection.

How Secure is Information About Me?

We design our systems with your security and privacy in mind.

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

Our devices offer security features to protect them against unauthorised access and loss of data. You can control these features and configure them based on your needs. Click here for more information on how to manage the security settings of your device.

It is important for you to protect against unauthorised access to your password and to your computers, devices, and applications. Be sure to sign off when you finish using a shared computer. For more information on how to sign off click here.

What About Third-Party Advertisers and Links to Other Websites?

Alpha Hygiene Europe Services may include third-party advertising and links to other websites and apps. Third party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at Alpha Hygiene Europe Europe, including interest-based ads, please read our Interest-Based Ads notice. To adjust your advertising preferences, please go to the Advertising Preferences page.

What Information Can I Access?

You can access your information, including your name, address, payment options, profile information, MyAlpha membership access, account settings, and purchase history in the "Your Account" section of the website. Click here for a list of examples that you can access.

What Choices Do I Have?

If you have any questions or objection as to how we collect and process your personal information, please contact our Customer Service. Many of our Alpha Hygiene Europe Services also include settings that provide you with options as to how your information is being used.

As described above, you can choose not to provide certain information but then you might not be able to take advantage of many of the Alpha Hygiene Europe Services.

You can add or update certain information on pages such as those referenced in the Information You Can Access? section. When you update information, we usually keep a copy of the previous version for our records.

If you don't want to receive e-mail or other communications from us, please adjust your Customer Communication Preferences. If you don't want to receive in-app notifications from us, please adjust your notification settings in the app or your device.

If you don't want to see interest based-ads, please adjust your Advertising Preferences.

The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. Because cookies allow you to take advantage of some essential Alpha Hygiene Europe Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Basket, proceed to Checkout, or use any Alpha Hygiene Europe Services that require you to Sign in. For more information about cookies, see our Cookies Notice.

If you want to browse our websites anonymously, you may do so by logging out of your account here and disabling cookies on your browser.

When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop any further processing of your data for that purpose.

You will also be able to opt out of certain other types of data processing by updating your settings on the applicable Alpha Hygiene Europe website (e.g., in "Manage Your Content and Devices"), device, or application. For more information click here. Most non-Alpha Hygiene Europe devices also provide users with the ability to change device permissions (e.g., disable/access location services, contacts). For most devices, these controls are located in the device's settings menu. If you have questions about how to change your device permissions on devices manufactured by third parties, we recommend you contact your mobile service carrier or your device manufacturer as different devices may have different permission settings.

In addition, subject to applicable law, you have the right to request access to, correct, and delete your personal data, and to ask for data portability. You may also object to our processing of your personal data or ask that we restrict the processing of your personal data in certain instances. If you wish to do any of these things, please contact Customer Service

Are Children Allowed to Use Alpha Hygiene Europe Services?

Alpha Hygiene Europe Europe doesn't sell products for purchase by children. We sell professional and trade products for purchase by adults. If you're under 18, you may not use Alpha Hygiene Europe Services websites.

How Long Do We Keep Your Personal Information?

We keep your personal information to enable your continued use of Alpha Hygiene Europe Services, for as long as it is required in order to fulfil the relevant purposes described in this Privacy Notice, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you. For example, we retain your transaction history so that you can review past purchases (and repeat orders if desired) and what addresses you have shipped orders to, and to improve the relevancy of products and content we recommend.

Contacts, Notices & Revisions

If you have any concern about privacy at Alpha Hygiene Europe Europe or want to contact one of our data controllers, please contact us with a thorough description and we will try to resolve the issue for you. Further, the data protection officer for the above mentioned data controllers can be contacted at eu-privacy@Alphahygiene.eu. You can file a complaint with our principal supervisory authority, the Data Protection Commission in Ireland (https://www.dataprotection.ie/), or with a local authority.

Our business changes constantly and our Privacy Notice will change also. You should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.